2024 bauma CHINA: A New Era for Global Construction Machinery (Part 2)
Those who love mountains and seas will eventually meet again.
Those who love the Chinese construction machinery industry will eventually gather at the bauma CHINA exhibition.
"All things shine": the evolution of differentiation and diversification trends of bauma CHINA
A wider and more international professional audience groupAt bauma CHINA 2024, almost all exhibitors, professional visitors and media were stunned by the surging crowds in the exhibition hall. In the past, the flow of people in most industry exhibitions would decrease by more than 30% on the second day. However, at bauma CHINA, even at noon on the fourth day, when the exhibition was about to end, there was still a lot of people in the indoor and outdoor exhibition halls. This led to many companies' insufficient preparation of materials, and there were no materials and gifts on the second day.
What also surprised everyone was the large number of overseas audiences, which accounted for more than 20%, which was completely different from the previous 10%.
The large number of overseas visitors is due to the invitations from domestic and foreign exhibitors. On the other hand, after the rapid export of Chinese construction machinery
products in the past two years, overseas customers have become more and more interested in Chinese construction machinery productsIt is a very natural thing from seeing the products and spare parts to wanting to meet the source company.
This large and international audience group makes bauma CHINA a center for information exchange and business cooperation in the global construction machinery industry. Its influence radiates to every corner of the world, promoting the integration of industry resources and the creation of cooperation opportunities on a global scale.
To a certain extent, the purchasing focus of complete engineering machinery products and spare parts around the world is gradually shifting to China.
More diverse overseas customers have placed higher demands on the reception capabilities of exhibitors. In this regard, we found that small and medium-sized exhibitors are more prepared, and the business literacy and language proficiency of all reception staff are surprising.
More diverse exhibitors
One particularly prominent feature of bauma CHINA 2024 is the more diverse group of exhibitors.Not only domestic leading enterprises such as XCMG, Sany, Zoomlion, Shandong Lingong, Longgong, Shantui, Dingli, Lovol, Nanfang Road Machinery, Taiyuan Heavy Industry, Hongchang Tianma, and China Railway Construction Heavy Industry actively participated in the exhibition, but also many internationally renowned enterprises such as Caterpillar, Wirtgen, Manitou, Manitowoc, Bomag, Ammann, Skydegaz, Olympus, Hyde-Bola, and Herrenknecht displayed their latest products and technologies. Battery and new energy supporting and solution providers such as CATL, Fudi Battery, Boreton, and Blue Power also actively joined.
Nanfang Road Machinery, a friend of quality and time
Taizhong's first exhibition, a gorgeous turn of the old state-owned enterprise
Hongchang Tianma: Dialogue with the world and jointly shape the future of special transportation
Localization is the best internationalization, Bomag, build a better road
Olympus: In China for China, China first and then the world
However, some foreign-funded enterprises still did not participate in the exhibition for various reasons. Back then, these foreign brands were very popular in the Chinese market, but now it is difficult to find them at exhibitions, which makes one sigh at the changes in the market.
With their first-mover advantage in electrification and intelligence, domestic brands have the opportunity to overtake others in international market competition and have achieved remarkable results in overseas markets. The leading companies even have revenues in overseas markets close to or exceeding 50% of their total revenues. They have broken away from the path dependence of relying on domestic investment and have become truly international companies.
On the other hand, some foreign brands have either withdrawn from the Chinese market or used China as a manufacturing base, taking advantage of China's complete industrial chain and supply chain system, mature industrial workforce and relatively low labor costs, and exporting products with great cost advantages to all parts of the world. At this exhibition, we also saw some new faces, such as POWER PLUS from Singapore and Skygen from Canada. Although these companies have set up factories in China, they also mainly use China as a manufacturing base.
Skyjack: Simple and reliable, it is a concept and a commitment
In addition to large enterprises, there are also a large number of local host manufacturers that seem to have suddenly emerged at bauma CHINA 2024. They come from several major domestic construction machinery industrial bases, with Shandong being the largest. In recent years, a large number of small and medium-sized private construction machinery manufacturing companies have been nurtured in the land of Qilu. Although these companies are not large in scale, they are flexible, efficient, and have good operating quality. More than 80% of their products are exported overseas.
In addition, many small and medium-sized enterprises also displayed their own featured products and services at the exhibition, covering a variety of fields such as construction machinery parts, accessories, lubricants, testing equipment, etc. As an important part of the construction machinery industry chain, these small and medium-sized enterprises provide the industry with a variety of product choices and professional supporting services, and jointly build a complete industrial ecology.
Eddie Precision: Chinese hydraulic parts have great potential on the world stage
Ximei: Attachments enrich the application value of excavators
Continental: Innovative materials and hydrogen energy technology enable the green development of the construction machinery industry
Bosch Rexroth - Intelligent Future: Innovation, Breakthrough, Change
At the same time, there are also some companies that provide engineering consulting, financial services, logistics and transportation and other related services participating in the exhibition. They provide all-round support and guarantee for the development of the construction machinery industry and promote the collaborative cooperation between all links in the industrial chain.
A rich event that leads the cutting-edge development of the construction machinery industry
During the bauma CHINA 2024 exhibition, the exhibition organizers, exhibitors, media and other industry organizations held a variety of activities at the same time, which achieved breakthroughs in scale and form.
The organizers held a "Chinese Dragon" themed opening reception, where industry representatives and media gathered to witness the opening ceremony of the exhibition, adding to the atmosphere and sense of ritual of traditional Chinese culture. In addition, this exhibition attracted countless fans from the exhibition layout of national trend culture to the model cultural creation, reflecting the organizers' active attempts to spread Chinese culture and make the exhibition more than just an "exhibition".
bauma CHINA 2024 held a number of special forums, focusing on cutting-edge hot topics such as "new energy storage", "international market competition", "mechanical standardization" and "main and distribution coordination". All offline activities such as new product launches and technical exchanges have been fully resumed, providing exhibitors and visitors with more direct and efficient communication opportunities.
The organizer of the exhibition, together with Today's Construction Machinery Magazine, invited a number of well-known global construction machinery media to form an overseas media group to visit the exhibition in China and organized a regional market exchange meeting for construction machinery in China and abroad. Overseas construction machinery experts from Turkey, Russia and other countries introduced the overseas market situation and the opportunities and challenges of Chinese companies in the global market. Overseas heads of industry leaders such as XCMG, Sany, Zoomlion, and Lovol Heavy Industry demonstrated their innovative practices and strategic layout on the road to internationalization to the global media through a series of wonderful keynote speeches.
From 2002 to 2024, bauma CHINA has achieved brilliant achievements in terms of scale, exhibit technology, event format, and internationalization. After the ups and downs and cycles of the industry, bauma CHINA serves as a coordinate for all colleagues who are deeply engaged in and love the construction machinery industry. We will eventually meet here again.
The successful holding of bauma CHINA 2024 not only boosted the confidence of the global construction machinery industry in the Chinese market and Chinese products, but also provided new ideas and directions for the future development of the construction machinery industry with the key content displayed. The internationalization journey, digital transformation and green and sustainable development of China's construction machinery industry will surely continue to move forward!
